Coleman Technologies Blog

Smarter Machines?
The first thing you have to understand about machine learning is that it is just a branch of A.I. As such, it basically describes a method of analyzing huge amounts of data in which prospective models of problem solving are automated. In layman’s terms, the computer solves basic problems without human intervention. This is significant for a few reasons, but the most glaring is that businesses today, and even small businesses, take in a lot of data. Traditionally, humans were paid to go through all this data, or it was archived and disregarded until there was a major question.

This shift is in the manner in which these machine learning systems analyze data, identify patterns, and make decisions from the analysis of those patterns.This seemingly advanced technology is being deployed at a dizzying rate and is beginning to surround us all, in our phones, on search engines, and in the systems that we manage our business data. For the small business, there are opportunities to utilize this technology to help carve out a larger market share.

Small Business Machine Learning
The philosophy behind utilizing machine learning for a business is just an extension of the overarching strategy of deploying automated systems to cut down on personnel and human resources costs. This strategy has worked in several sectors, albeit with automated systems that were more pre-programmed than “smart” like the machine learning systems.

An issue many small businesses will run into when deciding whether or not to try and innovate to the point where machine learning is an option, is where exactly it fits. Other questions persist as well. They include:

• What is the capital and operational investment of deploying this technology?
• How it will have to be utilized to provide a competitive advantage?
• What systems can be improved through the use of machine learning?
• How much time do you have until you would be at a competitive disadvantage if you didn’t invest in the technology?

Once you’ve ascertained how exactly to deploy machine learning, you can go ahead implementing it where you feel it is warranted.

Benefits of Machine Learning
A.I. and machine learning carry with it specific benefits. Some of them include:

• Forecasting business - What might be the most popular use of machine learning, the technology can be used to replace data and service analysis while being used to replace processes that were done manually or not done at all.
• Customer service - Chatbot technology essentially automates the customer service experience by directing customers to certain solutions based on query.
• E-commerce - Rolling out machine learning for your e-commerce site helps customers by adapting to customer behavior. Giving prospects and customers easy access to obtain the the products and services they are most interested in is sure to improve revenue generation.
• Reputation management - Machine learning can be set up to analyze internal and external data sources to monitor brand popularity. When it finds negative sentiment, you can use the information provided to smooth the situation over, fast.

These are only four of the many processes that can really help improve your business. As the technology improves, more A.I. and machine learning applications will be used to manage, maintain, and streamline a lot of your business’ slow-moving manual processes.

Machine Stupidity
These technologies are extremely advanced and are programmed to learn for themselves, so oversight of them may be difficult. If you are one of the many business owners that have a difficult time trusting technology, machine learning may not be for you. These constructs tend to be less predictable than typical analysis, because it is so thorough. Also, you may run into problems getting all of the data that needs to be analyzed into the system, providing results that may not be accurate for your entire business.

One could see how a small business owner can be in ‘wait and see” mode, but the problem with that strategy, however, is that your competitors may be using it now to improve their business. If you are interested in learning more about how this emerging technology can be used to make your business better, contact the professionals at Coleman Technologies today at (604) 513-9428.

There are lots of options for changing your display settings. To access these settings, click on the Start menu and select the gear icon for Settings. The first option on the Settings screen is System, where the first option is Display, so you’ll have no problem checking it out. Here are some of the options:

Change Your Screen’s Brightness
With this option, you can change--get this--your screen’s brightness! This is critical if you want your device’s battery to stay under control. There is a slider that you can use to adjust the screen’s brightness. Underneath this, you’ll see another option to turn on the Night Light. This makes the device’s screen turn to warmer colors to make it easier on the eyes at night. You can even schedule the night light to turn on at a specific time.

Scale and Layout
Under this option, you can change the default size of text and applications, among other things. There are several dropdowns under this heading that give you dynamic control over several aspects of your display, including the display’s resolution and the screen orientation.

Multiple Displays
One of the best ways you can get the most out of your monitors is by using more of them. If you have multiple monitors connected to your device, your settings will give you options for what to do with them. You can connect to them wirelessly, detect connected devices, and so much more. Just click on the links in your settings to learn more about what you can do, or reach out to us to learn more about what the settings mean.

Before you change any settings for your devices, if you have any questions about what they mean or why, consult professionals at Coleman Technologies who know what they are doing. It’s better than making a change and not knowing how to change it back.

Overall, changing up your display can be great for both your device’s battery and your productivity. For more great tips and tricks about how you can get the most out of your monitors and displays, reach out to us at (604) 513-9428.

There are a few kinds of vendors, offering various things to businesses like assorted supplies, equipment, and services. One kind of vendor that has grown increasingly crucial in particular, is that which delivers cloud services to businesses. Due to the expansion of the cloud’s utility in all kinds of business purposes, the choice of a vendor has also expanded in importance.

How to Select the Right Vendor, for Cloud Services and Otherwise
This is going to require some preemptive research and consideration of your own goals. Once you’ve determined your priorities in both the short and long-term, you and your IT resources should examine your available options to see which vendor is most compatible - and that’s in more ways than one.

Not only should your vendor offer what you need at a reasonable rate, there should be some consistency in the goals that your organization and theirs have. You also need to be able to trust your vendor to attend to the services agreed upon, whether that’s a managed agreement or a simple equipment procurement.

How Cloud Services are Different
However, your vendors for your cloud services should be held to a somewhat higher standard - after all, your data is going to be at stake. Therefore, it is important that they be graded differently than your other vendors would be.

Before committing to a cloud service provider; or a cloud strategy in earnest, there are two considerations that must be examined. First, what data is your vendor going to be able to access, and second, what applications can your vendor access as well?

After this initial consideration, you need to also take other factors into account, like how business-critical a said process is, how compliant they are to certain policies, and how much risk is involved in a given action. From there, you can establish if a particular cloud vendor is a good fit or not.

At Coleman Technologies, we can technically be considered a vendor ourselves, as we provide our managed services to other businesses. As such, we’d like you to consider us a candidate for your IT needs. Give us a call at (604) 513-9428 for more information.

Today, we aim to fix that. We will review why a Google account is so important to keep secure, as well as a few means and methods of doing so.

How a Google Account Can Be So Valuable
The purpose of the Internet has evolved greatly in the relatively few years it has been around. Today, the Internet is largely used as a communications and information sharing tool - true to its roots. This is where the name Internet comes from: inter (reciprocal or shared) and network (a system of connected things). However, as new purposes for the Internet emerged over time, circumstances changed, and the view of the Internet shifted.

The Internet was always meant for sharing information, from the very first inklings of an idea. In 1962, J.C.R. Licklider of MIT wrote up a series of memos that illustrated a system of interconnected computers, intended to share programs and data the world over, that he coined the “Galactic Network.” This idea of sharing information was also the driving force behind Sir Tim Berners-Lee’s development of the World Wide Web. As Sir Berners-Lee said:

“Had the technology been proprietary, and in my total control, it would probably not have taken off. You can’t propose that something be a universal space and at the same time keep control of it.”

In many ways, these ideals are retained in today’s environment. Online sharing is at its peak, social media and collaboration fulling leveraging a network that is, for the most part, still free of control by any central source. These are ideals that have developed into the demand for net neutrality and open-access information. However, while these ideals have been largely upheld, there are a few notable caveats that give us a more accurate view of today’s Internet.

As the Internet grew in capability, it also grew in utility… many of which featuring the need for greater security and privacy. With the confidential information that only select users should be accessing growing in popularity within Internet-based communications, this spurred a balance to the Internet that both individuals and businesses can appreciate, and that Google has shaped its offerings around.

From its beginnings as a dissertation project by two Stamford doctorate students, Google has grown into the dominant force online today. Businesses use its G Suite applications every day, as private users leverage some of their other services to their own benefit. Many people, both for business and personal use, leverage Gmail. Let’s face it, Gmail is just useful, whether you use it for work, or just maintain an account to open accounts with other web services.

It is this last point that makes your Google account’s security so important to maintain.

How many of your online accounts are accessible by Google? On the subject, how many of your accounts would be compromised if your Google account was first?

The Impact
This is the double-edged sword of a Google account. On the one hand, it only makes sense to use a Google account to create others, either using your associated Gmail address or linking it directly. The convenience is inarguable, and Google does equip these resources with reasonable security standards. So why not use a Google account?

Unfortunately, there’s one critical consideration that doing so adds into your security equation, that many overlook:

Linking an account to your Google account ties your Google account’s security to it directly.

This means that, if your Google account was to be compromised, all of the accounts you had connected to it are also compromised by association. Depending on what you had saved in this way, that could have some devastating ramifications.

Finding Out How Devastating
If you’re on your desktop right now, you can access your Google account by clicking here. In the Security section, you can review all the devices that your Google account has been active on, all the third-party applications with access to your account, and all the websites that are utilizing Google Smart Lock.

Is this list longer than you would have expected? Does it include your bank?

If it does, all it would take for someone to defraud you would be to access your Google account--or even lock you out of your own bank, resetting your bank credentials by using your Gmail account to activate an account recovery process.

A Solution
Again, this creates a conflict between two priorities: convenience against security. While the convenience could make anything that you use online more efficient in both your professional and personal life, nothing is worth compromising the security of either. So… where do we stand?

Like any conflict between two interests, the ideal place to meet is in the middle. In this case, it is the conclusion that you can have the best of both worlds--you just have to make sure that your Google account is secured properly.

While it would be great if there was, there just isn’t an option somewhere in Google you can select to make everything perfectly secure, just like that. Having said this, it is just a matter of taking a few precautions.

Securing Your Google Account
The first thing to securing any account is to understand that it isn’t a one-time activity and will need to be revisited periodically to make sure that everything remains secure. You should keep an eye out for news stories that discuss breaches among any of the organizations you have an account with, as you will still need to alter your credentials for these accounts.

Once this is set, there are a few best practices that it would be in your best interest to follow.

Passwords and Account Security
While all of your accounts should have the protection of a strong password, the fact that your Google account serves as a repository for your others make it only more crucial to implement one to its authentication measures. To accomplish this, make sure the password or passphrase you select is well in keeping with best practices, and that your Google account is the only account secured with it.

You should also be careful about what you are using to access your account. Any device that is available to the public should be avoided, as they are not only magnets for viruses and other digitally-based cyberthreats, but a cybercriminal could potentially retrieve your credentials from the device you used and thereby gain access to your account. Public Wi-Fi signals can have very similar issues, so use a secured, private connection whenever possible.

Two-Factor Authentication (2FA)
There is also the option to make your Google account ask more of someone trying to access it, a secondary code sent to you in a text message, delivered in the Google Authenticator application, or dictated through a direct call to your mobile device. By enabling 2FA, you can greatly decrease the likelihood that a cybercriminal will have everything they need to get in, assuming they don’t have access to your phone as well. We generally recommend that you utilize Google Authenticator, as it is the most secure of those three options.

You can also use your Google account to access a list of one-time authentication codes that you can print out and keep with you. This way, if you need to access your account and don’t have your phone handy, you can reference these to get in. If you run out of codes or lose the list, you can easily reset them and start over.

To set up these features, log in to your Google account.

At the end of the day, you don’t have to sacrifice the convenience of Google, as long as you have protected it responsibly. Coleman Technologies has the expertise to help you manage this security, as well as the rest of your business’ IT solutions and infrastructure. Call (604) 513-9428 to learn more.

The Development of the PDF
The PDF is best known for promoting the sharing of information as it was created. A PDF looks the same whether it is in digital format or if it is printed to paper, no matter what OS is being used. Before this format was created, sharing information between the two was extremely difficult, but in 1990, Adobe co-founder John Warnock wrote a paper titled A Camelot Project, in which he described the limitations of sharing information. He would go on to found Team Camelot, the group of software developers that created the PDF, a file that can be universally shared across all computing platforms.

At first, however, it held very little utility as users had to purchase Adobe Acrobat in order to use the file type. Team Camelot, however, built additional functionality as the Internet got more popular, and as its utility increased, it was eventually adopted by the International Organization for Standardization and opened up to the masses.

Advantages of the PDF
Nowadays, there are multiple types of PDFs, and their utility is tied to their makeup. The types are as follows:

• Digitally Created PDFs - PDF files created in a digital environment, whatever that environment might be (Windows, Mac OS X, Linux, Android, etc.). These PDFs are fully customizable and editable.
• Scanned PDFs - A Scanned PDF is effectively an image of a document. They are not inherently customizable, but there is software that can be utilized to change that.
• Searchable PDFs - Thanks to Optical Character Recognition (OCR) software adding an editable text layer to an image layer, a PDF becomes searchable. This process enables greater interaction with PDFs like this. In a document management system, many document scanners come with the kind of software users need to convert a scanned PDF into a searchable PDF. As such, it is a core component of a paperless office.

PDFs have shown to be extraordinarily useful for businesses. They are convenient to use, universally compatible, and can be extremely secure.

For more great technology information, return to our blog regularly.