Coleman Technologies Blog

To Identify Trends

The number one thing you need to know about data analysis is that the data you use needs to be structured in a way to allow you to get the most accurate information possible. This isn’t always easy. In order to put your business in the right position you can’t just rely on decision makers to go with their gut reaction, you need a definitive plan fueled by empirical data so that you avoid huge costs to solve small problems. The simplest way to do this is to identify trends inside and outside of your business. You can do this through a dedicated business analytics platform, using your organizational data to help you make sound business decisions. 

Improving Operational Effectiveness

Another part of the business that can be improved through the use of analysis is operations. Traditionally, the more efficient your business is, the more effective it is. This doesn’t change because you have data; but, with the data you can get a better perspective about how your business works, how your customers interact with your company, and a lot more. The better you understand the separate parts of your business the more you can confront its pain points and build effectiveness. 

Shifting Your Revenue Generation Strategies

Since you are in business to make money, it stands to reason that using any resources to help you do that is beneficial for the company. Combing through your operations and marketing data can provide opportunities that you didn’t know were there. It can make all the difference for the small business that needs to transition quickly in order to sustain operations. 

It’s been said that data is the new oil. That may or may not be true, but for the small business, drilling into your data to see the best way forward is a solid practice that will become commonplace before long. To get out in front of it, call the IT professionals at Coleman Technologies at (604) 513-9428 and we will help you get started using your data to benefit your business today.

The URL

Before we get into the manipulation of the URL, let’s define its parts. 

The first part of the URL is called the protocol, which tells the computing network which language is being used to communicate on said network. Most of the time, the URL will use the protocol “HTTP”. The HyperText Transfer Protocol makes it possible to exchange web pages. Other protocols that are used include File Transfer Protocol, News, and Mailto. 

The second part of the URL is the ID and password, which makes it possible to access secure servers on the network. This part is typically removed because the password will be visible and transfer unencrypted over the computer network.

The third part of the URL is the server name. It allows users to access information stored on specific servers whether through a domain or the IP address associated with the server. 

The fourth part of the URL is the port number. This number is associated with a service and tells the server what type of resources are being requested. The default port is port 80, which can be left off the URL as long as the information that is being requested is associated with port 80.

Finally, the fifth, and last, part of the URL is the path. The path gives direct access to the resources found tied to the IP (or domain).

Manipulating the URL

By manipulating parts of the URL, a hacker can gain access to web pages found on servers that they wouldn’t normally have access to. Most users will visit a website and then use the links provided by the website. This will get them to where they need to go without much problem, but it creates their own perimeters.

When a hacker wants to test the site for vulnerabilities, he’ll start by manually modifying the parameters to try different values. If the web designer hasn’t anticipated this behavior, a hacker could potentially obtain access to a typically-protected part of the website. This trial and error method, where a hacker tests directories and file extensions randomly to find important information can be automated, allowing hackers to get through whole websites in seconds. 

With this method they can try searching for directories that make it possible to control the site, scripts that reveal information about the site, or for hidden files. 

Directory traversal attacks, also known as path traversal attacks, are also popular. This is where the hacker will modify the tree structure path in a URL to force a server to access unauthorized parts of the website. On vulnerable servers, hackers will be able to move through directories simply.

What You Can Do?

Securing your server against URL attacks is important. You need to ensure that all of your software is updated with the latest threat definitions, and keeping a detailed configuration will keep users in their lanes, even those who know all the tricks. 

The IT experts at Coleman Technologies can help you keep your business’ IT infrastructure from working against you. Call us today at (604) 513-9428 for more information about how to maintain your organization’s network security.

Let’s start with where we are now. History is best told on a timeline, so let’s start from the present. Cybercrime today is profiting over $1.5 trillion each year, and that figure continues to climb. Some have predicted that this figure will nearly quadruple by 2021. Security breaches are up by 67 percent over just the past five years.  

How is this figure climbing so quickly? Well, let’s examine the most popular form of cybercrime: phishing. The method that cybercriminals are using are able to deploy all types of malware, yet also has data-stealing abilities. Whether that data is your sensitive personal information, or login credentials to your bank account, phishing gives a cybercriminal direct access. The worst part for people who have fallen victim, is until something dramatic happens, they are clueless that they have even become a victim. Phishing attacks have led to billions of records being exposed, stolen, or corrupted each year.

Cybercrime has become a real concern for all business owners. So how did all of this start?

The Beginning 

This information Coleman Technologies is about to reveal may be hard to believe, but cybercrime was Bob’s fault. This trillion-dollar criminal trend is the result of a research project held by a man named Bob Thomas. Bob Thomas made the observation that a program is able to move across a computer network, leaving a trail behind. He then proceeded to write a code that was named “Creeper”. This code resulted in a program that was designed to travel between Tenex terminals on the ARPANET. The message that came across? “I’M THE CREEPER : CATCH ME IF YOU CAN”. 

The research project sparked the attention of email inventor Ray Tomlinson. Tomlinson altered this program into a self-replicating one. This resulted in the first computer worm. Immediately after this discovery, he wrote an additional code which was titled “Reaper”. This chased down the Creeper code, and deleted it; which resulted in what was effectively the first antivirus software. 

So how did Bob’s experiment start all of this? Well, in the 1980s Soviet hackers considered the applications of this experiment. Academics designed applications that could be used to infiltrate other networks. This ideology quickly spread, and in 1986 German hacker Marcus Hess hacked into an internet gateway which was hosted at the University of California at Berkeley. This hacked connection was then used to piggyback onto the ARPANET. He hacked into a total of 400 computers, including mainframes hosted at the pentagon. 

How did this turn into such a profitable “business”? Hess planned on selling the secrets found on these computers to the Soviet KGB. Before he was able to do so, he was caught by the group effort put forth by the FBI and the West German government. His conviction was the first of its kind -- cybercriminal activity sentencing. The abnormality of the case resulted in a 20-month suspended sentence. 

At the same time as this was occurring, computer viruses started to become a serious threat. With the exponential growth of the internet, there were more connections that viruses could infect. The virus started to become a real problem.

The Middle

In 1988, Robert Morris woke up and decided he wanted to see just how big the internet had become. Morris, a software engineering student at Cornell University, wrote a program designed to spread across various networks, work themselves into Unix terminals, and begin replicating. The software replicated so quickly that it actually slowed down the early Internet, which caused major carnage. This carnage become known as “the Morris Worm”. Morris’ worm resulted in the formation of the Computer Emergency Response Team, known as US-CERT today. Morris was the first person convicted under the Computer Fraud and Abuse Act (CFAA). This act was introduced with the intentions to protect against unauthorized access. 

After Morris’ worm was handled, viruses began being developed at an absurd rate. The antivirus industry, which started in 1987, began to grow as a result. By the time the Internet was an accessible user-product in the 1990s, dozens of solutions were available to prevent devices from being infected. These solutions scanned the binaries on a computer, and tested them against a database of known virus-code. There were major problems with this protection method, such as the abundance of false positives. They also had a tendency to use a lot of the systems’ resources to scan for these viruses. Remember how slow dial-up used to feel? Your anti-virus could have been the culprit. 

The mid-90’s to late-2000’s were a prospering time for the world of viruses. While the figure was estimated to be a few thousand known viruses in the mid 90’s, that figure was estimated to be around five million by 2007. These different malware strains were either worms, viruses, trojan horses, or other forms. By 2014, 500,000 different types of strains were being created daily. This time truly was the malware boom. 

Who was stopping this boom? Well, nobody. Cybersecurity professionals needed to make an effort. Antivirus solutions simply couldn’t keep up, and while they might detect malware, they had a hard time preventing it. Innovations in cybersecurity developed quickly. First, endpoint protection platforms (EPP) that didn’t just scan for known code, they also scanned for code similarities. This meant that unknown viruses could be detected.

The End?

With advanced malware defeating endpoint protection regularly, it was time to further innovate cybersecurity measures. The timeline innovators had was cut short with the deployment of WannaCry. WannaCry was, at this point, the most devastating piece of malware that existed. WannaCry even shook the world of the most capable security professionals. It encrypted the data on a computer and forced the computer owner to pay in Bitcoin to regain access to these files. This deployment sparked an explosive increase in the cybersecurity industry. It was time for cybersecurity to surpass the capabilities of cybercriminals, instead of being constantly behind.

The only way anyone was able to determine if they were being infiltrated was to have a transparent network. Administrators began using endpoint threat detection and response (EDR) services to monitor their networks. This solution is still cutting edge by today’s standards. While this isn’t the end for cybersecurity, EDR services are extremely capable of keeping malware out of your network. 

If you would like to learn more about cybersecurity, or are interested in keeping your business’ data safe, call Coleman Technologies today. Our professionals can be reached by calling (604) 513-9428.

Businesses Depend on IT

There are a lot of different pieces of technology that go into a business, and like a puzzle they all need to fit together and work. So where do all of these puzzle pieces come from? Let’s examine different types of technology.

Servers and Networking

Here are two scenarios, and the different methods businesses use to handle them:

Walter’s business is growing extremely quickly, but his servers are the same ones he’s been using for years. He realizes he is running low on storage space, and his increasing staff puts pressure on him to upgrade his server. Walter manages to cobb something together, hoping it will suffice for the time being. When Walter attempts to merge his servers into one slightly larger server, he misconfigured a few components resulting in downtime for his entire staff. Not only has he wasted his own time, but now he is experiencing the most expensive segment of downtime he has ever experienced. 

Jesse, on the other side of town, also is experiencing extraordinary growth. Jesse however, makes a simple phone call to his managed service provider. He is connected to a professional, who advises Jesse on server options that will sufficiently support his growing business. His managed service provider not only points him in the right direction, but also comes on site to install this new technology. Jesse knows he isn’t a tech know-it-all, so he leaves deployment of servers to the professionals. His business is ready for increased data storage that same week he decided it was time to expand. 

Workstations

Your business’ employees are only capable of what their technology can handle. When it comes time to upgrade or add additional workstations, there are a few options one can take. Let’s see how our two business owners handle these situations.

Walter, who is an impulse spur of the moment shopper, sees what he believes is a fantastic deal on eBay. He decides that these second-hand computers will be able to handle all of his employee’s programs without issue. However, upon arrival Walter notices that his computers are missing a few components. It turns out that the eBay listing was actually for five home-made computers that the builder was never able to get to operate properly, rather than complete working PCs. Overlooking the description just set him back a large amount of money, and the computer repair shop charges nearly as much as a brand new PC would have. 

Jesse, has a few empty desks he would like to fill with capable computers as well as a few new employees. He reaches out to his managed service provider to discuss which computer might fit the needs of his business. The professionals are able to use their connections to get Jesse a fantastic deal, and most importantly, the purchase of the computers comes with free installation.

Software as a Service

What good would a computer be without the necessary software? Businesses should be utilizing the latest and greatest software. There are a few different approaches a business owner can take to procure the necessary software to boost productivity within the office.

Walter knows that software can be expensive, so he decides to torrent a few versions hoping that he doesn’t get caught. Unfortunately, however, Walter is exposed as a fraud and his business is the center of attention for all things media. His business suffers massively, and he wishes he had spent a fortune on the software instead. 

Jesse too knows how expensive software can be. Unlike Walter, he once again leans on his managed service provider. They offer what is known as software-as-a-service. This service gives you all the latest and greatest software, for a low monthly cost. It’s like renting a tool, as opposed to buying it outright. Not only does this tool come with free installation as well as support, but it doesn’t set Jesse back a large sum of money. He is able to give his employees all of the programs they need to proficiently do their jobs. 

Which Experience Sounds More Enjoyable?

If you had a choice to be Jesse or Walter, which would you choose? Managed services truly offer support for all of your business needs. If you would like to learn more, reach out to our professionals by calling Coleman Technologies at (604) 513-9428 today!

As we have done throughout this series, we will compare the experience that a managed service provider is able to deliver, compared to the alternative.

Cloud Services

Brennan’s business gathers and stores a substantial amount of data, as most businesses do. His business relies heavily on this data, as he runs an organization which depends on client contacts. To store all of this data, Brennan decides to do some research and build his own server. He understands the basics, and begins work. Not only does this take up a large amount of space, it also requires an absurd amount of power to operate. This makes the office unbearably hot. Furthermore, Brennan hooks up connections incorrectly causing equipment failure. This is not covered under warranty, and the initial cost of setting up a server is astronomical. 

On the other side of the town, Dale works in the music industry. His business decides to go with managed services. Dale is quickly connected with a trustworthy, dependable cloud service. He is then able to store all of his data and applications in the space provided by this service. It only costs a minimal monthly fee in comparison to the initial cost a server build would require. 

Backup and Disaster Recovery

Let’s assume both Brennan and Dale are given the same set of circumstances. A flood causes both businesses to be completely under water. How differently will these two business owners handle this disaster?

Brennan, panic stricken, attempts to grab whatever equipment he can salvage. His business relies entirely on the information stored within his computers. He is only able to get a small number of computers operating again, and since all of his data was in-house, nearly all of it is destroyed. Brennan’s business is in some truly dire straits. 

Dale immediately begins his backup and disaster recovery plan. His plan has been tested recently, so he is confident that his entire business can operate off-site. All of his data is stored in the cloud, which means it is all accessible anywhere there is internet. Dale’s cloud service also goes the additional mile of storing his data in an additional place. This ensures that there truly is a backup, and the same disaster that causes a backup plan to be utilized does not destroy the backup data. 

Data Warehousing

The process of combining seeming less unrelated data into a singular platform is data warehousing. This process helps businesses fuel their analytics as well as their business intelligence platforms. These platforms are turning into some of the most important tools a business owner can utilize, as they provide immense value by providing decision makers a thorough knowledge base.

This processing requires a bit of computing power. In fact, it requires more computing power than Brennan’s entire home-made system is able to muster up. Since Dale utilizes managed services, he has no issues accomplishing his goals. His provider’s flexibility ensures he is able to adjust his infrastructure as needed. 

Managed IT Value - Up Next 

In the next part of our series, we will be discussing how a managed service provider can assist with IT procurement. Coleman Technologies is always available to answer any questions you may have, so give us a call at (604) 513-9428 today!