Your company’s culture is its identity - the impression that your company leaves when someone makes contact. As such, there are assorted reasons that it pays to create an engaging and inclusive company culture.

Draws in Talent

Let me ask you this: would you rather work someplace that had a reputation of nurturing incoming talent and ensuring that this talent had the resources and access that they needed to succeed in their position, or someplace notorious for leaving new employees to fend for themselves, providing minimal direction when direction is necessary to successfully complete a task? My money is on the first option.

One of the biggest benefits to creating a positive culture in the workplace is that more people will want to make it their place of work. This gives you a wider pool of talent from which to select the best candidates, creating a stronger business.

Of course, attracting this talent is one thing, having it stick around is quite another.

Retains Talent and Reduces Turnover

As long as your company culture matches its reputation, the individuals who accept your offer of employment are less likely to leave, barring any personal circumstances that force them to. This is important, as the sudden loss of an employee can have assorted impacts on your business. These impacts can include dropped processes, missed opportunities, and the costs associated with finding, hiring, and onboarding someone to replace the lost employee.

Of course, you don’t have to worry so much about these impacts if your employees aren’t motivated to leave. This is where having a positive company culture is so valuable - you can better avoid the significant costs of losing an employee, continuing to benefit from their skills in the workplace. Research conducted by Gallup indicated that only 37 percent of employees engaged with their work were actively seeking new employment opportunities, compared to a staggering (albeit understandable) 73 percent of those who had disengaged from their work.

Columbia University conducted research as well, and their results followed in the same vein. According to their results, organizations with strong company cultures saw turnover rates of 13.9 percent. 13.9 percent, compared to the 48.4 percent turnover rates at companies with poor company culture.

Boosts Productivity

A happy employee is a productive employee, which translates to direct benefits for your business if your employees remain satisfied. The right company culture can motivate your employees significantly.  The same Gallup research referenced above demonstrated that engaged employees saw productivity boosts of 21 percent. Another study, by IBM-owned Kenexa, suggested that organizations with an engaged workforce were able to bring in twice the income as an organization without these levels of engagement.

Reduces Employee Burnout

There are many reasons that an employee can experience some level of burnout, whether their schedules are overpacked or their hours are simply too long to be sustainable. However, a negative company culture is often overlooked as the root cause of an employee becoming disengaged with their work.

While employee burnout may seem like more of the employee’s problem at first consideration, there are some very real consequences that a business will need to deal with. For instance, employee burnout has been linked to an estimated 49 percent increase in workplace accidents, and a 60 percent increase in errors.

Stressed out employees are a liability to your company, but helping them to reduce that stress with a better company culture can turn these liabilities into true assets.

Better Attendance

Speaking of assets, your employees aren’t going to be very good ones if they are never in the office. A Harvard Business Review study reported an increase in employee absenteeism of 37 percent among disengaged employees. Naturally, if your employees aren’t completing their responsibilities due to this absenteeism, it is going to have an impact on both your business’ success and internal morale.

However, a more positive company culture encourages your employees to report to work, and as discussed above, leads to improved productivity while they’re there.

Is Company Culture Really So Important?

Based on the outcomes discussed above, it is pretty clear that the better your company culture is, the more effectively your business will be able to operate. So, how can you improve yours?

One way is to give your team the tools they need to complete their tasks more easily than they could with outdated and insufficient IT solutions - and the efficiency boost that new IT solutions will bring can free up some time to develop your company culture even more. Coleman Technologies can help to make sure that you are using the tools that are best suited for your company’s (and by extension, your employees’) needs. Give us a call at (604) 513-9428 to learn more.

The first thing you need to remember is that, while your unhappy customer or client may not be correct, they are always right. What does this mean? Simple - even if they misinterpreted what they were entitled to through your services, you have the obligation to make them happy. This is not to say that you kowtow to every demand a customer makes, regardless of how ludicrous it is… you just need to make sure they stay happy.

How can you do this? It all boils down to communication.

How to Communicate With an Unhappy Client

Chances are, you’re going to find out that a client was unhappy by reading a review that they leave somewhere online - perhaps on Facebook, or on Google, or on a third-party review website. What they will have to say may upset you. That’s fine. Nobody likes to hear that there is something wrong with one of their endeavors. You have every right to be a little upset - just don’t let that upset seep into your conversation with your unhappy client.

After all, in their eyes, they have every right to be upset as well.

Therefore, once you’ve regained a cooler composure, you need to respond directly and politely to the negative review. While this initial interaction should be public, offer to continue your conversation in a less public way, in an offline forum. If the reviewer accepts, try to come to a mutually beneficial compromise with them. This will help to insulate you from a rash decision.

This brings up another important point - while you may really want to, you should never just remove a negative review. Not only will that make it look like you are hiding something (not good), it also squanders the opportunity to make lemonade out of your reviewer’s lemons. Again, try to make whatever issue your reviewer had right, and ask them to revise their review once things have been settled. If you play your cards right, the result could be a much better review, describing the care you put into fixing their issue.

Reviews Can Be Good, Too!

Whenever they are, you have another opportunity to embrace by responding to them.

I can almost hear you now: “Wait, if a reviewer is happy, doesn’t that mean I’ve done what I had to do?”

In a way, yes. If someone is willing to leave a positive review of your services, you clearly were able to strike a chord with them. However, while responding to a negative review could be somewhat accurately seen as damage control, responding to a positive review has a very different motivation to it.

Look at it this way: anyone who is willing to take the time out of their day to speak highly of you online is an invaluable ally to have. Positive reviews and negative reviews are very different things, especially in that people are generally more inclined to leave negative feedback if they have the opportunity.

Reflecting on this, it only makes sense to take the time and respond to positive reviews as well. A positive review is more or less a confirmation of a successful onboarding process - to keep these contacts engaged, you need to continue communicating with them beyond the point that their invoice is settled.

Are you happy with our services or our content? If so, we’d love to hear about it. Leave us a review or drop us a line in the comments!

Collection Concerns
Data collection is one of the current big concerns in technology. With another newsworthy data breach practically every other day, companies that accumulate data for seemingly little reason effectively put their clients and customers at a greater risk of having this data stolen. Reflecting upon this, it is no wonder that 75 percent of consumers are concerned about brands keeping track of their browsing habits.

Facebook has been the focus of some negative attention in past months thanks to these concerns. In addition to the Cambridge Analytica situation, Facebook has adopted artificial intelligence technologies to analyze their users. This analysis is used to predict future behaviors, these insights being sold to advertisers. While this brings up many legitimate concerns about data privacy, it also introduces a different topic: the need for a code of ethics surrounding the use of collected data, as well as how much data is collected.

Why This Is a Real Issue
It should come as no surprise that businesses and individuals have different priorities, and that these different priorities shape their ethics in different ways. Likewise, the primary purpose of any business is to generate revenue through profit. Therefore, it only makes sense that a business as a unit would have the motivation to collect as much data as they can - after all, the more data available, the more insights that could be presumably be gleaned, and the more successful the business would be… in theory.

However, as mentioned above, many businesses seem to collect as much data as they can just so they can have it. This is not a great approach for them to take for a few reasons. Most obviously, because it just enables more data to be compromised if a breach was to occur.

Without the guidance of a code of ethics leading your business decisions, the likelihood of risking your clients’ data for the sake of advancement - be it more insight, improved automation and artificial intelligence, or another business goal - becomes much higher.

Enforcing Ethics
In order to create a workplace that is in alignment with your determined ethics, you need to make sure of two things. One, that you clearly establish and share them within your business so that your employees are on the same page as you are, and two, that you stand by these ethics.

To accomplish this, learning your company’s ethics should be a part of an employee’s onboarding process, with a written document leaving no questions as to what will and won’t be tolerated. Then, you need to make sure that you not only listen when ethical violations are reported, but also allow those reporting them to remain anonymous.

What would be the most important aspect of your policy for employees to follow? Share it in the comments!

Customer Service
Your customers are one of your most valuable assets, so it’s natural that you want to build a powerful bond with them. If you can’t support the products you sell to them, you’ll have a difficult time keeping your business in good standing with both current and prospective clients. Technology can help you maintain this positive relationship through the use of a ticketing system to handle customer complaints and concerns, and it also makes it easy to handle support for various services you might offer.

Social media and social networking in general provides businesses with more direct ways of interacting with consumers. Sites like Facebook and Twitter essentially offer a platform to promote a brand and knowledge base. Of course, this advantage can quickly become a detriment if it’s not managed properly, as you’re (again) dealing directly with customers--if they aren’t satisfied by your interaction, they’re more likely to share it and complicate public relations.

Productivity
To be successful as a business, you have to accrue money somehow. This is where productivity comes in--technology helps by enabling workers to get more done throughout the workday, building more value for your organization in the long run. For example, time-tracking software can help with task scheduling, giving employees the opportunity to accomplish more during the time they spend in the office. Moreover, you’ll be able to assign a monetary value to the time your employees spend on various tasks and streamline their work processes.

Many of today’s most helpful technology solutions come with built-in productivity solutions that allow for collaboration through the cloud. These cloud-hosted applications provide flexibility to workers so they can communicate in the way most efficient for them. Since these solutions are flexible and scalable, your business can adjust them as needed.

Finance
Money is a big part of why you’re in business, but you can’t do anything without funding of your own. You have a bottom line to keep in mind, after all. Technology can help businesses better manage their finances through online invoicing services to collect payments and reduce paper expenses. If you use software to manage payroll and other accounts, you’ll be able to handle them easily and more efficiently. If you can streamline these processes at all, your business can run much better and you’ll be better off in the long run.

Security
Security plays a critical role in the sustainability of your business, both on your network and in your physical office. You can’t let workers or other entities waltz around your network and your office uninhibited, as the opportunity to cause major damage is practically omnipresent in today’s business world. You need to implement not only network security solutions such as antivirus, firewall, content filtering, and spam blocking technology, but physical security solutions like security cameras, biometric security locks, and other measures as well. Doing so ensures the protection of all your business’ assets, whether it’s from a hacker or a careless employee.

A lot goes into making a business successful, and technology plays a large role in doing so. How does your business use technology? Coleman Technologies can help you get started thinking about the future for your organization. To learn more, reach out to us at (604) 513-9428.

Innovation
Before we tell you how innovation may hurt your business, we’ll talk a little bit about how it is absolutely essential. Business is, for most companies, a very human endeavor. Humans that do the same thing day-in and day-out, don’t take all that long to get proficient at it. This proficiency, if not tested can soon turn into complacency, but if it is tested too much, it can turn into productivity-sapping frustration. Innovation is the process of renewal. Taking something that has worked, and making it work even better.

A constant need for renewal fuels the technology industry. Take, for example, a legacy computing system. A business can still utilize it because it knows what to expect. It’s been using the applications and the software for quite a while. Since it creates no new problems, and the management of it is routine, it works for your business, until it begins to cause other problems.

How could it be then, that this kind of unquestionable efficiency is actually hurting your business?

Well, the answer is pretty standard. With solutions available that take less capital to maintain, are available on newer technologies, and enhance your workers’ ability to be collaborative/productive, the expectation would be that embracing new technology systems will actually cost the business less than maintaining and supporting a legacy system. The legacy system will eventually be untenable because it will be so expensive to maintain, or, it will lose effectiveness. Either reason suggests innovation is an inevitability.

Innovation Betrayal
We’ve already established how serious business owners (and other decisions makers) need to be innovative in their procurement and deployment of business-class solutions to get more out of their business investments. What happens when the innovations they choose do the opposite? What if everything they’ve been told by industry leaders, by mentors, and by their vendors turned out to be completely ineffective?

What if by innovating some of their IT, waste and inefficiency spiked? What if the end result of a dedication to accepting new hardware and other solutions is that capital, that could be spent elsewhere (or, to maintain systems that worked properly for some time), is completely wasted? How can you justify taking capital from a functioning system and leaving your staff with a shiny, new system that doesn’t deliver the same effective computing platform (or operational effectiveness) that their old system did?

We all know that supporting a legacy computing platform is not just costly, it is risky. With the thousands of threats out there just looking to feast on unprotected, network-attached systems, upgrading to more secure systems that don’t need as much diligent oversight should likely be a priority of every business.

How do you make these two concepts play nice? One way is to virtualize. In the past, legacy applications were a major problem for IT administrators, but nowadays, there are solutions that make legacy application virtualization not only possible, but efficient. That way, you’ll be able to maintain the use of your legacy applications, but host them on a public or private cloud platform. This presents any organization with several benefits that include:

• Better for continuity
• Cost reduction
• Improved security
• Easier software licensing
• Boosts in accessibility

It may seem ironic that, by using some of today’s most dynamic technologies, you won’t have to move off of your old software systems, but that is the case. To virtualize your data, your applications, and any other part of your business’ computing systems the IT professionals at Coleman Technologies can help. Our technicians can provide you with the information and resources you need to successfully move your locally-hosted applications to the cloud, whether you choose to host that locally or not.

Customer Relationships
Another way that businesses have improved the way they do business through innovation is by overhauling the way that they handle their customer relationships. If your business has found success by pressing the flesh and getting out and having face-to-face relationships with customers and prospects, you shouldn’t change that now. However, today there are solutions that can make those face-to-face relationships more valuable.

By integrating technology solutions designed to help you better manage your customer relationships, you can subsidize those face-to-face relationships with automated correspondence and other services designed to promote enhancement to your organization’s sales and support. One solution is called Customer Relationship Management (CRM).

A CRM integrates all facets of your business together with one piece of software, not only improving customer relations, but also streamlining processes for sales, productivity, and support. By having all the information your team needs in one simple-to-use solution, they can produce more, provide better support, and collaborate better than ever before.

Another technology that is working to improve customer relationships is social media. There are dozens of different social media sites for a business to consider, but depending on the industry your business services, you may be able to get away with minimizing your social media presence and still have it work to enhance your relationships with customers and prospects. The major social networks like Facebook and Twitter can be of great benefit for businesses to promote their brand and interact with customers.

At Coleman Technologies, we help businesses just like yours do more with the use of technology. Our managed IT services work to proactively manage your business’ IT to ensure that you are experiencing the technology in the way it is designed to be experienced; and, that your company gets the most out of it. For more information about how Coleman Technologies can help you improve your business, call us today at (604) 513-9428.

Be Prepared to Lose Power
Electricity is perhaps the most important part of using technology in the workplace, as without it, the devices that empower your business’ operations just won’t function. In some cases, you might suddenly lose power, leading to data loss and other disaster scenarios that could strike your business down if you’re not prepared for them. With progress grinding to a halt, downtime will ensue, creating a considerable loss for your business.

Even if you’re not losing power, an excessive amount of it can create a surge, damaging the infrastructure itself and harming the individual components that make it up. It’s ultimately in your best interest to take measures against these events, as you made an investment that needs a substantial return. Surge protectors can be helpful to prevent excessive power from crippling these important machines, but in some cases, you’ll want a more powerful solution. An uninterruptible power supply, or UPS device, can help your servers, workstations, and other important technology shut down properly in the event of a power outage or surge, giving you the ability to minimize damage done.

Maintain a Steady Internet Connection
The Internet is an invaluable tool that can help your business succeed, and the Internet plays a larger role in its functionality than it ever has before. A lack of Internet ultimately becomes downtime for many organizations, as they depend on the Internet for various services and communications. More often than not, there’s nothing you can do about a lack of Internet if it comes from your service provider. To keep this kind of downtime from sinking operations, many businesses have implemented backup Internet connections, just in case they ever have to use it. This comes with a downside--you’ll have to maintain that connection--but it will likely be worth the investment if you ever need it.

Place Boundaries on Your Staff
Even the best employees are known to make mistakes from time-to-time. While you can trust them for the most part, nobody is perfect, nor should you expect them to be. Some might even try to implement their own solutions with the intention of making their jobs easier and more efficient. This is called shadow IT, and it can be dangerous. You have no way of knowing whether it’s putting your business at risk. You can implement measures to ensure that your employees aren’t downloading unauthorized applications through the use of administrator and user privileges. If you limit what your users can do with their machines, then you have less to worry about.

Coleman Technologies can help your business ensure managing IT doesn’t become a hassle. To learn more, reach out to us at (604) 513-9428.