Have you considered the use of augmented reality (AR) and virtual reality (VR) for your business? If so, you’re not alone—many small businesses are opting to use these technologies in new and exciting ways, particularly as it relates to engaging customers, enhancing products, and creating better training experiences. Let’s look into how your business can utilize AR and VR to its advantage.
After nearly 30 years of development, VR has been adopted by a miniscule number of companies. It has, for the most part, made the biggest difference in the entertainment industry, where Samsung and Google have a lot of influence. Sony has also established itself as a major player in the VR gaming industry with its Playstation 4. In terms of business, however, these options aren’t necessarily feasible of beneficial.
Two of the most competitive options in the commercial virtual reality space are the HTC Vive (and Vive Pro) and the Oculus Rift. Oculus is owned by Facebook and has led in VR sales, while the HTC Vive and Vive Pro provides a platform for high-end computing systems that are capable of using VR. These two systems work together to provide high-end VR experiences, even if it’s mostly for gaming.
These VR options give users the ability to bring themselves into a virtual world, thus providing developers with great opportunities to build out software to capitalize on it. The applications built in VR give users the opportunity to explore the earth and space in a way that can immerse them in a simulated reality.
The future of VR is leaning more in the direction of reality; unlike great journeys or expeditions to places like the moon or the bottom of the sea, VR will be used to create educational resources and training software.
Some manufacturers have already begun to anticipate this shift, using services like Microsoft’s Mixed Reality (MR) devices with hopes of business integration in 2020 a possibility. While not true virtual reality, this platform integrates virtual elements into reality, providing business professionals with great new options to achieve their goals. It’s safe to say that businesses will find some use for these virtual sandboxes to either improve performance or work out daring new ways to accomplish tasks.
What are your thoughts on VR? Let us know in the comments and be sure to subscribe to our blog.
Coleman Technologies is a managed IT and cybersecurity partner for growing businesses that can’t afford downtime, breaches, or guesswork. For over 25 years, we’ve helped organizations across British Columbia run stable, secure, and scalable technology environments—backed by 24/7 support, enterprise-grade security, and clear accountability. We don’t just fix IT problems. We take ownership of them.
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