Coleman Technologies Blog

When we say digital signage, what we mean is having digital displays in your office. You may have seen them out and about in other locations, such as fast food restaurants using monitors as menu boards. In essence, digital signage solutions give your business the opportunity to broadcast content to screens around your office for a variety of reasons, and they are great opportunities to make your workplace a more dynamic experience as a whole.

Showcase Important Information or Statistics

Sometimes you need your employees to see announcements, but you want to make the information known in a more public location. Otherwise, you can use it to display statistics, like the number of sales or a countdown to a certain date or time. Either way, digital signage can be used to keep your staff informed.

Digital signage is also helpful for navigating the office. You can have signs indicating where important locations, like a conference room or bathroom, are located. 

Display Upcoming Dates and Events

All businesses have deadlines of some sort, and digital signage is a perfect way to broadcast it to your entire office… or at least the locations where digital signage is used. It’s an easy, supplemental way of drawing attention to certain times, dates, or events that are arriving in the future. 

Monitor Goals More Effectively

Digital signage can help your organization keep its employees accountable through the display of goals and key performance indicators. You might even be able to foster some healthy competition between your organization’s employees, as their performance will be displayed in an easy-to-understand format.

Does your business need assistance with setting up or acquiring resources for digital signage? Coleman Technologies can equip you with all the assets you need to make effective use of digital signage. To learn more about what we can do for your business, reach out to us at (604) 513-9428.

It Gets the Job Done
You can’t share information about your goods, services, or business if you can’t get the consumer’s attention. Digital signage has the potential to outperform other traditional media types to catch the viewer’s attention. If you don’t have enough room for all of the displays you want to share, digital signage might be able to help you better capture the message you want the viewer to walk away with.

It Makes Your Audience More Patient
If you find yourself at a loss for words, you can instead let the digital signage do the talking in certain cases. In other words, if you have a lot to get done but not a lot of time, you can use your digital signage to distract your audience long enough to enact what you need to accomplish. This is especially true in customer-facing establishments. After all, everyone appreciates something to look at while they’re waiting.

It’s More Affordable
Digital signage might require a significant up-front investment, but it saves you money in the long term thanks to its ability to change to anything you want your sign to say. There are minimal costs of upkeep related to digital signage, with the only real one being the occasional software update and the image it will display. You’ll save not just money, but spacial costs associated with the signs. Your solution will pay for itself in the long run.

You don’t even need a special display of any kind--just a simple television with the right inputs will work the way you need it to. If you’re looking to get started with digital signage, Coleman Technologies can help. To learn more, reach out to us at (604) 513-9428.