Admittedly, it can be easy to roll your eyes at statistics like these. If a method works consistently for a business, why go through the trouble of changing it? Why is it that you have to adjust how you do business, just because someone else has?

Well, there are a few reasons.

First, I want you to consider why we use computers today, rather than typewriters, or send emails and instant messages instead of carrier pigeons. It isn’t that the more traditional alternatives were inherently bad, it’s just that the technology that replaced it is better.

The technology that we all use today is still improving - becoming faster, more powerful, and more capable than what was introduced not all that long ago. 

Technology follows something called an s-curve - gradual improvement as a new method is introduced, sudden acceleration in the improvements that are made, and then it peters out as the technology reaches its limits. At this point, a new technology is presumably introduced, and the process resets.

Each time a new improvement is introduced, you have the opportunity to use a better tool than your competition does… but the same can go the other way, too. If your competition pulls too far ahead of you in its capabilities, your customer service capabilities won’t matter when compared to a service that is just better.

Using up-to-date technology solutions makes your business more efficient. When you’re dealing with a business, how long are you willing to wait to receive your promised services? 

Not only do inefficient services wear down a client’s patience, longer operations are inherently more expensive - so, in a way, you wind up spending more money to deliver a less satisfactory product or service.

Not good - but again, easily fixable with more recent solutions, like automation. Automation makes operations a lot quicker by eliminating rote processes, accomplishing this as your employees work on other things. 

Finally, you have to consider your business’ security. When so many cyberattacks are now run almost completely self-sufficiently, the protections that your business relies on will have to work far faster than any human being could.

On the other side of the coin, an increasing amount of cyberattacks are relying on human fallibility in order to take root. When phishing attacks (think the Nigerian Prince scam, but more refined and directed to your users) targeted a reported 76 percent of businesses in 2018, you need to know that you and your employees can spot them. By helping you implement the security solutions you need to protect your business on the digital side of things, and by educating your employees on how to spot threats and issues, Coleman Technologies can help keep your business safe and competitive.

Our team would be happy to talk to you about implementing the IT solutions your business really does need to remain competitive. We can also remotely maintain it for you, allowing you to go about your business without having to worry about it. Please, reach out to us at (604) 513-9428 to learn more.