Source: Business Innovators Radio
This interview explores a key reality businesses often overlook — cybersecurity risk is not just about technology, but about how organizations operate, make decisions, and manage exposure day-to-day.
Why Businesses Become “Easy Prey”
The term Easy Prey describes organizations that are vulnerable to cybercrime due to gaps in security, lack of awareness, or outdated systems.
As discussed in the interview, cybercrime has evolved into a highly organized, global industry targeting businesses through:
- Phishing and credential theft
- Ransomware attacks
- Data breaches and identity theft
- Employee-driven security gaps
Most businesses don’t realize they are exposed until it’s too late.
The Shift from IT Issue to Business Risk
Cybersecurity is no longer just a technical concern — it directly impacts revenue, operations, and reputation.
As threats become more advanced, businesses must move beyond reactive protection and adopt a structured, proactive approach to managing risk.
This includes securing systems, training employees, implementing policies, and ensuring alignment with regulatory requirements.
Insights from “Easy Prey”
The book Easy Prey brings together insights from leading cybersecurity experts on how businesses can protect themselves from modern threats.
It reinforces a simple but critical reality:
No business is too small to be targeted — and no system is safe without the right protections in place.
The focus is on helping organizations:
- Understand how cyber attacks actually happen
- Identify where they are vulnerable
- Implement practical safeguards to reduce risk
- Protect both data and business operations
Do You Know Where Your Business Is Exposed?
Most businesses don’t discover their risks until after an incident. A quick assessment can identify gaps before they become costly problems.
Book a Strategic Technology Conversation
Listen to the Full Interview
Listen to the full interview on Business Innovators Radio
Learn More About “Easy Prey”
View the book on Amazon
Visit Darren Coleman’s Amazon author page
What This Means for Your Business
If your organization relies on technology — and it does — understanding your exposure is no longer optional.
The organizations that take cybersecurity seriously will:
- Reduce risk and financial exposure
- Protect client and company data
- Maintain operational continuity
- Build long-term trust
The biggest risk isn’t cybercrime — it’s assuming it won’t happen to you.
Take the Next Step
Understand Your Cybersecurity Risk Before It’s a Problem
If you're unsure where your business stands, the first step is gaining clarity and identifying your exposure.
Book a Strategic Technology Conversation
About Darren Coleman
Darren Coleman is the CEO of Coleman Technologies, a managed IT, cybersecurity, and AI solutions firm based in Langley, BC. He advises organizations on reducing risk, protecting critical systems, and aligning technology with long-term business outcomes.
